Why Sony decided to leave -This is It' in theaters through Thanksgiving

Hollywood Insider - 2nd Nov 2009

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Sony Pictures: Sony Pictures’ decision to extend the run of This Is It through Thanksgiving weekend was not about fooling audiences, Sony’s vice-chairman Jeff Blake tells EW. Rather, the part-concert film, part-documentary was initially receiving a two-week run for two reasons: one, it was being rolled out in similar Fashion to the most recent concert Films ( Hannah Montana/Miley Cyrus: Best of Both Worlds Concert Tour and Jonas Bros: The 3D Concert Experience were also set up initially for... Read full story at Hollywood Insider

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