Video: Kanye West's Absolut Vodka ad campaign

Celebrifi - 30th Jul 2008

18 votes
Kanye West: Absolut Vodka have launched a new ad campaign featuring Kanye West, and I must say, it's very, very good.

The campaign, called "Be Kanye", features posters, a fully functional website and even a video commercial, but instead of mentioning Absolut, the ads all promote a pill that will turn the taker into Kanye for four hours! The website features an FAQ section (Q: Is Be Kanye addictive? A: Stop using Be Kanye immediately if after more than four days you are unable to be fabulous on your own), a Be Kanye quiz (“I am committed to only go home with 10's. Yes or no?”), and even a bogus scientific name in Latin for the product (Kanyeio Exsisto).

The campaign is so elaborate, so deep and so engrossing that you feel like you're in some kind of alternate reality - could this be the greatest ad campaign of the year?


In This Story

Related Content

Video: Kanye West “Flashing Lights” (2nd Alternate Version)
Kanye West “Flashing Lights” (2nd Alternate Version).

New Jeezy feat. Kanye Video - "Put On"
Check out Young Jeezy’s new video featuring Kanye West for “Put On”. Jeezy’s new album entitled The Recession, will be in stores in September. Jeezy’s second single, “Crazy World,” is expected to be released soon. Video after the jump...

Kanye's New Video - an Informercial!
Can't wait for the angry blog post about this...

Kanye West's blogging mad over Bonnaroo performance
Wanna get on Kanye West's bad side? Just tell him he gives a lackluster performance. The rapper is fuming – yet again - over the bad rap that followed his debacle of a performance at the Bonnaroo music festival in Manchester, Tenn., on June 15. West was slated for a 2:45 a.m. performance (the late time slot was set to accommodate his light show), but co-headliners Pearl Jam ran an hour over schedule - and West's complicated stage took so long to set up, he didn't appear until 4:25 a.m. West

Delayed Kanye West gig angers Bonnaroo crowd
Kanye West's late night performance at Bonnaroo was delayed nearly two hours, angering the festival crowd who responded by chanting "Kanye sucks" and pelting the empty stage with glow sticks. West had been scheduled to take the main stage at the Bonnaroo Music & Arts Festival at 2:45 a.m. Sunday morning. While the sleepy thousands in the audience waited, a message on the jumbotrons told them West's show would be delayed until 3:15 a.m., and when that didn't happen, that he would start at 3:30. West didn

Kanye, Jay-Z Prove Hip-Hop Tours Can Be Big Business
Every night on [celeb iN*E*R*N*E*R*D=32]Kanye West's Glow in the N*E*R*N*E*R*Dark Tour, an alien comes N*E*R*N*E*R*Down from the sky aN*E*R*N*E*R*D N*E*R*N*E*R*Declares the rapper "the biggest star in the universe." That may or may not be true, but this spring, West aN*E*R*N*E*R*D his one-time mentor [celeb iN*E*R*N*E*R*D=59948]Jay-Z have achievN*E*R*N*E*R*D something almost as unlikely: They've turN*E*R*N*E*R*D hip-hop into a blockbuster touring business. [celeb iN*E*R*N*E*R*D=59948]Jay-Z's tour with [cele

A-List Secrets: Yes, Stars Really Love Themselves
Certainly not. Kanye West just likes to refer to himself as the new Kurt Cobain and "one of the more important people in pop culture" to see if you're listening. He really hates himself and thinks he's fat and wears those candy-colored polo shirts to punish himself. Of course celebrities think they're better than everybody else. And before you decide that's just an opinion, I've got real proof. Read on. Celebrities are narcissists, and that's backed up by science and doctors and everything. A study

Kanye West talks about Ice-T/Soulja Boy Feud
Soulja Boy is fresh ass hell and is actually the true meaning of what hip hop is sposed to be. He came from the hood, made his own beats, made up a new saying, new sound and a new dance with one song. He had all of America rapping this summer. If that ain't Hip Hop then what is? A bunch of wannabe keep it real rappers that ain't even relevant, recycling samples trying to act like it's 96 again and all they do is hate on new shit? Niggas always talk about the golden age but for a 13 year old kid, this i

Spotted: Kanye In New York
Mr.West was spotted outside his apartment in West Village, NY waiting for his SUV. Anyone digging the white Louis Vuitton backpack?

Video: Young Jeezy Ft. Kanye West
Young Jeezy Ft. Kanye West - I Put On [For my city] official HQ music video.

Mary-Kate and Ashley Turn 22 – at Bonnaroo!
It may be Friday the 13th, but it's a happy day for Mary-Kate Olsen and Ashley Olsen: They celebrate their 22nd birthday today. Yes, it's been more than 21 years since the twins first became stars – the California natives began sharing the role of Michelle Tanner on Full House before their first birthday. According to local news reports, the Olsens have been spotted in Nashville on their way to the Bonnaroo music festival in Manchester, Tenn. The lineup for the four-day festival includes performan

Video: TALIB KWELI documentary - Nonstop Movie Works
Producer: Cognito Director/Editor: Video Rahim Production and Editorial: Visualuxury, Worldstorm arts lab Associate Producer: Francis Percarpio, Jewell, Rubix, Madori, Corey Smith Cameras: Video Rahim, Cognito, Matt Hurley, Mike Moore, Eric G, Mike Snyder, Ashley Simpson, Ben Franzen, Goldwin Carlin Starring: Talib Kweli, Kanye West, Mos Def, The Beastie Boys, Dave Chappelle, The Roots, Jay-Z, De La Soul, Common, Hi-Tek, Jean Grae, Pharrell, Killer Mike, Fat Lip, Damon Dash, Rosario Dawson, Pete Rock,

Video: John Mayer Pairs With Judd Apatow for Video
The latest installment in John Mayer’s quest to become a viral video superstar (which include running around in a Borat thong, a bling-flaunting “In the Studio” clip with Kanye West and a VH1 TV special) pairs the part-time comedian with producer-of-the-moment Judd Apatow, actress Kristen Bell and others for a spot on Will Ferrell’s FunnyOrDie.com. In “Makin’ Music with John Mayer,” the guitarist “takes YOU behind the scenes of his song-writing process” (apparently very different from

Watch Estelle Perform "1980"!
Check out Estelle performing "1980" and Travis McCoy kickin' a freestyle over Kanye West's "Flashing Lights" instrumental @ the Puma Store in NYC.

Video: Diddy Talks about Kanye
[celeb iN*E*R*N*E*R*D=64614]DiN*E*R*N*E*R*Ddy talks about seeing [celeb iN*E*R*N*E*R*D=32]Kanye West perform on Kanye's "Glow in The N*E*R*N*E*R*Dark Tour!" The tour also features [celeb iN*E*R*N*E*R*D=63050]Rihanna, [celeb iN*E*R*N*E*R*D=64587]Lupe Fiasco, N.E.R.N*E*R*N*E*R*D., etc

BLOG’S R US
Kanye West rules.... and not just coz he shouted me out on his blog... coz he has good taste- and coz he shouted me out on his blog... haTHE SH*T DOT COM Currently listening : Madonna/dp/B0015D3Z4O%3FSubscriptionId=10YFNG2YAAQOVTNNR4R2" target="_blank" onMouseOver="window.status=unescape('Hard%20Candy');return true;" onMouseOut="window.s

Lil Wayne Cracks 1 Million With 'Tha Carter III'
With "Tha Carter III," Lil Wayne becomes the first artist since 50 Cent in 2005 to sell more than 1 million copies of an album in a single week, according to chart reports that will be issued tomorrow morning (June 18) by Nielsen SoundScan. In its first week on the market, "Tha Carter III" (Cash Money/Universal) sells just over 1 million units. The last album to top that milestone was 50 Cent's "The Massacre" in March 2005. No album in 2006 sold as many as 800,000 copies in a single frame, and the lar

Common Previews 'Invincible' New Album
A special eight-song preview last night (April 29) reveals that Common's upcoming eighth album, "Invincible Summer," is shaping up to be an electro-tinged departure from the MC's previous lyric-driven albums. "I created this music for the summer time, it's about feeling good," Common tells Billboard.com. "This is the type of music I felt was missing from my body of work." "Invincible Summer," which Common has been hard at work on for the last two months, is tentatively scheduled for mid-July. The high

Gossip Girl Star Faints!
Gossip Girl star Michelle Trachtenberg fainted last night at the Gen Art Styles Fashion Show. The incident took place at Sunglass Hut in Manhattan's Soho neighborhood. An eyewitness standing next to the actress at the time tells Star, "One minute Michelle was talking, and the next thing I know I hear a thump and Michelle was on the ground. It was really freaky." Michelle's agent and publicist were standing next to her when Michelle blacked out and immediately jumped to her aide. While that was g

Madonna Releases Her New Album Early
Madonna debuted her new album Hard Candy Friday on MySpace – four days before the album's official release date. The hip-hop laced album has 12 tracks, including collaborations with Timbaland, Justin Timberlake and Pharrell Williams. The album-closer, for example, "Voices," features production by Timberlake, Timbaland and Nate "Danjahandz" Hills. The song builds to a dark, cinematic crescendo, as the album ends with one lone tone. Kanye West also offers a fast-paced rap on "Beat Goes On," the eigh

Blogs r Us part II
found this site through Kanye West's blog... please scroll down to the post regarding SCARVES....FUNNY Currently listening : SchizophrenicBy JC ChasezRelease date: By 2003-11-03

GET INTIMATE WITH ESTELLE
Hi everyone, We're giving you the chance to win one of 25 pairs of tickets to see Estelle perform live for Capital FM next week. Monday 30th is the release date for her new single 'No Substitute Love' and to celebrate Capital will be broadcasting an exclusive session by Estelle and her band. With room for a small number of fans in the studio this is a rare opportunity to see Estelle in such an intimate setting. To be in with a chance of winning simply answer the following question: Who featured on Estel

The International Best-Dressed List
The ballots are in, and it’s Obama, by a thread! That’s Michelle Obama, who joins fellow political wife Carla Bruni-Sarkozy, and - better late than never - James Bond, Daniel Craig, in the 69th annual style poll, published in Vanity Fair. Also on the list - Ivanka Trump, Kate Middleton, Sarah Jessica Parker, Tilda Swinton, David Beckham, Kanye West and Karl Lagerfeld.

ESTELLE SHINES BRIGHTLY AROUND THE WORLD
Estelle continues to dominate the international airwaves with her hit single, "American Boy (Feat. Kanye West)." The chart-topping track is featured on the British hip-hop/soul sensation's critically acclaimed US debut album, "SHINE," which was released earlier this year. "American Boy (Feat. Kanye West)" has ignited a true international commotion, reaching 1 on a variety of charts in a wide range of countries. Earlier this year, the track made history as the third-ever 1 UK single based on digital sales a

Jeweller sues rap star Wyclef Jean
The company founded by the New York businessman known to rappers as "Jacob the Jeweller" is suing Wyclef Jean, claiming he owes money for watches and jewellery he bought. Jacob & Co Inc says in Manhattan court papers filed on Tuesday that the hip hop musician bought several items between March 2002 and January 2006 for 765,100 US dollars (£385,892). The company says Jean still owes 319,680 dollars (£161,236) despite "repeated demands for payment". The company's founder, Jacob Arabo, was sentenced





© Copyright Celebrifi 2009