VOGUE GETS DESPERATE AND HIRES BLAKE.

community.livejournal.com - 13th Jan 2009

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Blake Lively: Blake Lively is on the February cover of Vogue magazine and gets “a makeover that transformed the sporty all-American girl into a polished bombshell,” editor Anna Wintour writes in her editor's letter.Despite Miss Wintour's excitement, the cover itself is reportedly a controversy and possible sign of the magazine's demise. Some are seeing Vogue's “stooping” to put a television star on one of the most coveted press pedestals around as one more sign of an impending apocalypse.“She's the girl of the moment who also has a hit show that people watch as much for the fashion as for the show itself,” says Vogue spokesman Patrick O'Connell, explaining the choice… The setbacks have piled up in recent months. Brand extensions such as Men's Vogue and Fashion Rocks have folded, and Vogue Living went on indefinite hiatus. Newsstand sales have slipped - 15 percent in the first six months of 2008 compared to the same period in 2007 - and ad pages in the January issue are down 44 percent from one year ago.This isn't the first time Vogue has resorted to uninspired tactics to sell magazines. The supposed fashion mag went tabloid when they ran the title “What Angelina did was very uncool” when Jennifer Aniston graced the cover last December.As for Blake? She goes on to talks about the fashion on Gossip Girl.“The fashion is just unbelievable [on Gossip Girl]. You can watch our show on mute and be entertained.”“Just being here [in New York City], walking around, you pick it up really quickly,” Blake explains of her evolving fashion sense. “In New York, you put on skinny jeans and riding boots and a leather coat and handbag, and you take on that posture and character. It becomes very natural.”Source.

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