Microsoft Dumps Jerry Seinfeld for Pharrell and Eva Longoria
www.observer.com - 18th Sep 2008

www.observer.com - 18th Sep 2008

Microsoft has Eva and Pharrell take Jerryâs spot.
Producer Pharrell Williams and actress Eva Longoria are set to replace Jerry Seinfeld in the new Microsoft ads, less than two weeks after Jerry’s ad debuted.
The Seinfeld actor, who appears in the computer software giantâs latest promos alongside Microsoft founder Bill Gates, was paid an estimated $10 million to endorse the brand. Jerry had two spots that were filmed: one featuring the pair chatting while out shoe shopping, and another showing the two talking at a blue collar familyâs dinner tabl
Jerry Seinfeld's Microsoft Ads Pulled
Microsoft announced today that their two commercials, featuring Bill Gates and Jerry Seinfeld, will be pulled off the air due to intense criticism. They'll be replaced by what Microsoft is calling Plan B: a commercial featuring Gates, Eva Longoria, Pharrell Williams, and Deepak Chopra.
But rather than be offended by the anti-ad blogs and YouTube comments, rep for Microsoft Frank Shaw says, "All along we said we were having a teaser campaign. We're getting ready to start the second phase. This was the
Iâm a PC (Microsoft Ad)
Microsoft are such tools. They spend hundreds of millions of dollars on ads and all that they can think of is trying to emulate the Apple - Get a Mac ads. No offense, but seeing that snatch, Eva Longoria or Pharrell -who’s a regular mac and iphone user, in a Microsoft commercial, doesn’t really have me rushing out for Vista and dumping my mac. Maybe I’m not the core demographic of typical ‘dimwit.’
And I guess it’s official - MS has dropped Seinfeld from its marketing ca
Eva Longoria, John Hodgman clone lead Seinfeld replacements at Microsoft [Advertising]
With Jerry Seinfeld gone, Microsoft's new ad campaign will become an aggressive response to Apple's Mac vs. PC ads, with actress Eva Longoria, singer Pharrell Williams, author Deepak Chopra and a slew of what the New York Times calls "everyday PC users, from scientists and fashion designers to shark hunters and teachers," proudly proclaiming "I'm a PC." In one ad, a Microsoft engineer who looks like John Hodgman, the actor who plays PC in Apple's commercials, will the commercial: "Hello, Iâm a PC, and Iâ
New PC Commercial Parodies Mac Commercial Making Fun of PC
So scrap that Seinfeld and Bill Gates team-up idea that none of the tech blogs liked: Windows already thought up a new tongue-in-cheek ad campaign airing tonight that would make Peggy Olson wet her knickers.
Introducing the PC guy from the Mac commercials. Sort of:
The commercial starts with a real-life Windows engineer who looks eerily similar to John Hodgman (the comedian who plays the role of âPCâ in Appleâs commercials), saying âIâm a PC and Iâve been made into a stereotype.â
Microsoft Replaces Jerry Seinfeld with Pharrell Williams and Eva Longoria
Hip-hop star Pharrell Williams and actress Eva Longoria are to replace Jerry Seinfeld in a new Microsoft advertising campaign--less than two weeks after the comedian's commercial debuted on TV.
Microsoft Replace Jerry Seinfeld With Pharrell Williams & Eva Longoria.
Microsoft Replace Jerry Seinfeld With Pharrell Williams & Eva Longoria.
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Microsoft Replace Jerry Seinfeld With Pharrell Williams & Eva Longoria.
Microsoft Replace Jerry Seinfeld With Pharrell Williams & Eva Longoria.
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Pharrell Tapped For Microsoft Ad Campaign
Superstar producer Pharrell Williams will be featured in Microsoftâs latest advertisement campaign.
According to Allhiphop, the campaign is worth $300 million and will also feature Deepak Chopra and actress Eva Longoria.
Microsoftâs new campaign is called âWindows:Life Without Wallsâ.
This marks the second time that Pharrell and Microsoft have collaborated. Pharrell helped Microsoft launch Halo 3 in the UK.
Pharrell Set To Take Part In Microsoftâs New Marketing Campaign
After only two weeks Microsoft will stop teasing you as the company begins the next phase of an ambitious â and risky â $300 million campaign intended to make over its tarnished image.
Mr. Gates makes a cameo appearance in the new Microsoft spots, along with celebrities like the actress Eva Longoria, the author Deepak Chopra and the singer Pharrell Williams. (Mr. Seinfeld is gone, at least for now.)
Full Story: NY Times
Related Posts:Pharrell Williams Teams Up With Louis Vuitton For A New Jewelry L
Jerry Seinfeld is out. Deepak Chopra is in for the Microsoft ads
Microsoft has axed Jerry Seinfeld from its $300 million ad campaign to spruce up Windows Vista's image just two weeks since the first ad aired, and roped in a host of celebrities, including author Deepak Chopra.
economictimes.indiatimes.com
&nbs
Eva Longoria, John Hodgman clone lead Seinfeld replacements at Microsoft
With Jerry Seinfeld gone, Microsoft's new ad campaign will become an aggressive response to Apple's Mac vs. PC ads, with actress Eva Longoria, singer Pharrell Williams, author Deepak Chopra and a slew of what the New York Times calls "everyday PC users, from scientists and fashion designers to shark hunters and teachers," proudly proclaiming "I'm a PC." In one ad, a Microsoft engineer who looks like John Hodgman, the actor who plays PC in Apple's commercials, will the commercial: "Hello, Iâm a PC, and Iâ
Microsoft Dumps Jerry Seinfeld
Crispin Porter, from the ad agency Crispin Porter & Bogusky, said Microsoft currently has no plans to air a third commercial featuring Jerry Seinfeld and Bill Gates, amid criticism that the ads made Microsoft look even more out of touch with consumers. Instead, Microsoft will accept the $10 million loss paid to Seinfeld, and go with anti-mac ads for the remainder of their $300 million ad campaign budget. Why didn’t they do anti-mac ads in the first place? We think Bill is trying to get past his ge
Jerry Seinfeld and Bill Gates Commercials Are Finished
http://www.youtube.com/watch?v=uz6amk3P-hY
 Microsoft is pulling ads featuring comedian Jerry Seinfeld and Microsoft co-founder and chairman Bill Gates. The corporation denies that the commercial failure has anything to do with the decision to discontinue the campaign.
âAll along we said we were having a teaser campaign,â Microsoft spokesman Frank Shaw said in a statement Thursday. âWeâre getting ready to [...]
Very odd Jerry Seinfeld & Bill Gates ad for ... nothing
Can someone please explain to me wtf is going on in this ad?
Microsoft Denies Jerry Seinfeld Ads Were Pulled
Computer giant Microsoft has denied reports they pulled their advertising campaign, starring Jerry Seinfeld and Bill Gates, off the air early following heavy criticism.
The commercials, which only debuted two weeks ago, were reportedly designed to counteract Apple’s ongoing marketing strategy by using the funnyman and the Microsoft chief in two advertisements.
Frank Shaw from Microsoft explained, “All along we said we were having a teaser campaign. We’re getting ready to start the seco
Jerry Seinfeld, Bill Gates' Microsoft Ads Pulled
Microsoft spokesman Frank Shaw denied the ads were getting yanked because of negative buzz (some claimed the spots were a poor attempt to counter Apple's "I'm a Mac, I'm a PC" ads).
"All along we said we were having a teaser campaign," Shaw insisted. "We're getting ready to start the second phase. This was the plan all along."
The news was first reported by Valleywag.
Seinfeld reportedly received $10 million for the spots.
Tell Us: Did you think the Microsoft ads were funny?
Gwyneth Paltrow
Jerry Seinfeld Microsoft ads scrapped; company says âWe meant to do thatâ
The pointless and ire-inducing Microsoft ads featuring Jerry Seinfeld and billionaire founder Bill Gates reminding you how much of your time is wasted using the all too fallible operating system have been withdrawn from the airwaves. The ads featured the two in everyday situations that were meant to show that Microsoft is hip and approachable but just managed to come off as lame.
It is widely believed that the ads, which cost Microsoft a reported $30 million, including Seinfeld’s $10 fee, were pulle
Seinfeld, Gates Microsoft Ads Yanked
The poorly received Microsoft ads featuring Jerry Seinfeld and Bill Gates have disappeared, and the reason why is a matter of dispute.
Microsoft announcement tomorrow: No more Seinfeld ads! [Breaking]
Remember those awful Microsoft ads with Jerry Seinfeld and Bill Gates? Well, now you can forget them. Microsoft flacks are desperately dialing reporters to spin them about "phase two" of the ad campaign — a phase, due to be announced tomorrow, which will drop the aging comic altogether. Microsoft's version of the story: Redmond had always planned to drop Seinfeld. The awkward reality: The ads only reminded us how out of touch with consumers Microsoft is — and that Bill Gates's company has millio
Microsoft Drops Seinfeld
 In what has turned out to be an odd marketing ploy with a lifespan of a mere two weeks, Microsoft has decided to pull the plug on the ads featuring Jerry Seinfeld and Bill Gates “relating to average people”. This is clearly a case where Microsoft just felt the need to grab some headlines for a few weeks. In that effort, I offer up a big congrats to the standard oil-esque software omnipus (that’s octopus with infinite legs). But was this originally inteded to be a short-run two week campa
Seinfeld and Gates ads are ending
Microsoft is preparing to pull its TV ads featuring comedian Jerry Seinfeld and Microsoft's co-founder and chairman Bill Gates.
Microsoft spokesman Frank Shaw said the end of the Seinfeld ads was planned well in advance, and wasn't coming in response to any criticism of the spots. "All along we said we were having a teaser campaign," he said. "We're getting ready to start the second phase. This was the plan all along."
The news, broken this afternoon by Valleywag, comes just days after Microsoft air
BWE Alarm Clock for Friday, September 19
Definitely a better tactic than the bizarro Jerry Seinfeld / Bill Gates mess they were running...
...it's Microsoft's new ad campaign!
I feel like someone should make a spoof of this called "I'm a peepee!"
Microsoft Upgrades Itself (Sort Of) [Life Of A Hustler]
In a surprising move, Jerry Seinfeld has been ousted as Microsoft pitchman in favor of a much, much more recognizable face... Pharell Williams of the Neptunes! OK, maybe this is something of a lateral move for Microsoft.
Seinfeld got the axe after a series of fairly bizarre ads that I think I liked. Maybe that's part of the problem there. The one where Bill Gates and Jerry Seinfeld went shoe-shopping really had very little to do with Microsoft, and seemed to be a rather blatant attempt to counter
Microsoft Copping to $10 Million Mistake?
Oh, this is embarrassing. Valleywag is reporting that Microsoft is set to pull the plug on its $10 million ad campaign starring Jerry Seinfeld and Bill Gates. Or, rather, to announce that the campaign is entering a "new phase" -- one that presumably won't draw get written off as a "misfire" and the "worst TV ad ever."
Earlier: Why Seinfeld Is Perfectly Wrong for Microsoft
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