Bill Gates' $300 Million Gamble: Doing The Robot [Advertising]

Gawker - 12th Sep 2008

Bill Gates: Boy, $300 million sure buys a lot of storytelling. Microsoft has released two more 90-second ads starring Jerry Seinfeld and Bill Gates, the Laurel and Hardy of... Microsoft ads. More than the first, totally mystifying "shoe store" ad, these new spots flesh out the plan: Bill Gates as lovable icon. He's like Joe Isuzu with a bad haircut! He does the robot! We're still skeptical, but it's progress. You can watch the two official ads here, but we like this version even more: all the footage of the two ads (and some extra that was edited out) in one four-and-a-half-minute long unfolding storyline. Trippy: Read More: 1 2 Read full story at Gawker

In This Story

Related Content

Today's Top Videos - Seinfeld Teams Up With Bill Gates for Microsoft Ad
If there's anyone in this world who could afford to hire Jerry Seinfeld to help promote its ...

Bill Gates and Jerry Seinfeld go to Shoe Circus - VIDEO
Filed under: Video, Commercials, Celebrities, Reality-Free We talked about this when they announced that Jerry Seinfeld had signed on to promote Windows for Microsoft. If you were watching the big NFL kickoff Thursday night, you might have seen what that looked like. If you missed it, it's embedded after the jump. I've watched the commercial a few times now, and I'm torn. I agreed with Brad's take in the original post, that Seinfeld may be a few years past the point of ideal pitchman. That being said, the

Bill Gates and Jerry Seinfeld - New Family
Bill Gates and Jerry Seinfeld have put out a new ad, which is more like a short movie. It’s better than the first one. I still don’t see how this $300 million ad campaign is going to sell more copies of Windows. Is anyone viewing HG with Firefox on a Linux box? Didn’t think so. Related posts: Jerry Seinfeld and Bill Gates Microsoft Ad Jerry Seinfeld New Face of Microsoft Tom Brokaw Interviews Bill Gates on His Last Day Jerry Seinfeld in Car Accident Tom

Bill Gates and Jerry Seinfeld - New Family
Bill Gates and Jerry Seinfeld have put out a new advertisement for Microsoft, which is more like a short movie, at least in my opinion. Actually it’s much better than the first one though still haven't found how this $300 million ad campaign can help to sell more copies of Windows or other products by Microsoft. Your Ad Here Related posts:Internet Explorer 8 Beta 2 / IE8 Beta 2 Download Link You can leave a comment, or trackback from your own site. RSS 2.0 Leave a comment

Bill Gates and Jerry Seinfeld new ad
Bill Gates and Jerry Seinfeld have made a new ad for Microsoft, which is rather long. In the ad Jerry convinces Bill to try and connect with everyday people the old fashioned way. I still don’t see how this $300 million ad campaign is going to sell more copies of Vista. Still it’s quite funny.

Seinfeld and Gates hit the road for Vista
The second in Microsoft’s series of new ads airs Thursday night, featuring Bill Gates and Jerry Seinfeld moving in with a family of "real people" in order to connect with them. The humor seems slightly better to me, but the references to Microsoft’s products remain tangential. In this spot, whose plot appears taken from every sit-com ever made, the two displace a adolescent girl from her room. In an effort to get her room back, she and her siblings set Seinfeld and Gates up as having stolen a f

Gates, Seinfeld Funnier Second Time Around
NEW YORK (AdAge.com) -- In the latest Microsoft ad out of Crispin Porter & Bogusky, Bill Gates and Jerry Seinfeld try to blend in. An extended version of the new commercial, which is called 'New Family' and broke last night on CBS during 'Big Brother,' is already being passed around on the web. In the ad, the pair is trying to reconnect with "real people," living with a, well, more quirky than typical American family. The campaign's latest installment prompts more laughs than the first and, aga

Seinfeld and Gates: America’s Richest Comedy Team Unleash New Commercial [The Odd Couple]
newVideoPlayer("/jerrybill_def.flv", 506, 423,""); It was just last week that Microsoft unveiled their new advertisement featuring Jerry Seinfeld and Bill Gates hanging out in a shoe store. Shockingly, you rubes failed to comprehend what this had to do with computers and PCs remained firmly on store shelves. Well, perhaps this latest opus will change all that. In today’s installment Bill and Jerry deign to hang out with regular people in the suburbs. It may be a little less weird than their previous outi

Very odd Jerry Seinfeld & Bill Gates ad for ... nothing
Can someone please explain to me wtf is going on in this ad?

Jerry Seinfeld - Bill Gates Microsoft Ad Premieres (Video)
Last month news broke Jerry Seinfeld would be participating in a $300 million Microsoft ad campaign for a fee of about $10 million. The ad debuted featuring Jerry and Bill Gates during NBC’s NFL broadcast Thursday night of the Giants v. the Redskins game. Older (Possibly) Related Posts: Star studded spoof video of Bill Gate’s Last Day at MicrosoftJerry Seinfeld to make a TV sitcom comeback?Hot Poppa x 3 RSS feed Comments » No comments yet. Click

Do You Compute? Seinfeld, Gates, and Obama Do; McCain Does Not
The first effort was hopeless crap, but by the looks of this second installment, Microsoft, Jerry Seinfeld, and Bill Gates seem to have found at least a light footing in their ad campaign for I think computers. You've heard of these computers, I guess? According to Barack Obama, they've been around for 26 years. Which is a long ass time for John McCain to never have learned to use one. Long enough to be a campaign issue? Sure, why not. Catch Obama's latest ad mocking McCain's illiteracy right after the jump

Idle Chatter: 'Project Runway,' Seinfeld, Googlehoo
-Lifetime is pushing back season six of Project Runway -- the first since its jump from Bravo -- to a January 2009 start date. [EW] -Microsoft's ads for Vista starring Jerry Seinfeld and Bill Gates are getting savaged by critics. [WSJ] -The Association of National Advertisers has come out against the search partnership between Google and Yahoo. [NYP] -Good magazine is producing a weekly one-sheet on election topics to be distributed at Starbucks. [NYT] -ABC's Charles Gibson will conduct the first te

Bill Gates Mug Shot:Rashad Evans Bill Gates Mug Shot T-shirt
Bill Gates Mug Shot:Rashad Evans Bill Gates Mug Shot T-shirt /* Begin Contact Form ][ CSS */ .contactform { position: static; overflow: hidden; } .contactleft { width: 25%; text-align: right; clear: both; float: left; display: inline; padding: 4px; margin: 5px 0; font-weight: bold; } .contactright { width: 70%; text-align: left; float: right; display: inline; padding: 4px; margin: 5px 0; } .contacterror { border: 2px solid #ff0000; } /*

Gates / Seinfeld Commercial #2
"Jerry Seinfeld convinces Bill Gates to try and connect with everyday people the old fashioned way."Source

Bill Gates uses 10,000 times the energy of the average American
Time to start the finger-pointing again. A class at the Massachusetts Institute of Technology (MIT) has begun to track the carbon footprint of different lifestyle in different nations. And the picture painted for the U.S. isn’t pretty: Even the most power conscious people in this country use more than twice the energy of the average person around the world. If you are looking for people with the worst carbon footprint, look among the super-rich such as Bill Gates and Oprah Winfrey, MIT says. It is comm

Jerry Seinfeld - Microsoft Defends Seinfeld Ads
If viewers were left wondering what the discount shoe store commercial featuring Jerry Seinfeld and Bill Gates was supposed to be advertising, well, that's what the commercial ...

Retro Reviewing: "Trapped"
This week, the Retro Reviewers were a bit understaffed as both Rina and Katie were on vacation. So, Danielle and Denae decided to hold off on Bound until next time, and reviewed Trapped from here! TV instead. Both ladies got quite a kick out of the cheesy flick starring Alexandra Paul and Michelle Wolff. They welcomed the return of the watching scenes in order to properly make fun of it. Episode highlights include copious re-creation scenes and a conspiracy theory discussion about the main bad guy (evil

Microsoft: Bad At Software, Worser At Advertising
Microsoft got a lot of crap when it spent $10 million on Jerry Seinfeld to produce a 90-second spot where he and Bill Gates squish shoes and walk in a parking lot together. The tech blogs hated it; Madison Avenue tried defending it; we decided it was semi-effective. But maybe Microsoft deserves zero sympathy after all, because across the board, its advertising is pretty terrible. Witness this creation:   Sep 12, 2008 · posted by david · Link · Respond

VIDEO: Jerry Seinfeld’s Microsoft Ad
During Giants v. the Redskins game, the new Microsoft ad featuring Jerry Seinfeld and Bill Gates debuted. This is part of the $10 million agreement Seinfeld inked with Microsoft. Share: These icons link to social bookmarking sites where readers can share and discover new web pages. Email this article

Jerry Seinfeld and Bill Gates Debut Video No. 2
The second Microsoft commercial starring Jerry Seinfeld and Bill Gates premiered online on Thursday (September 11).  Catch the long version here. Photo courtesy of NBC.

Can Microsoft Top The Mac Guy With Jerry Seinfeld?
Washington (ChattahBox) - Microsoft has launched their $300 million ad campaign starring Jerry Seinfeld and Bill Gates, but is it enough to top Apple and the Mac Guy? Microsoft launched this big new ad campaign to try and improve upon the perception of the public in regards to the Windows Vista platform. Microsoft is hopeful that they will be able to use this team to beat out the Apple Mac Guy campaign, which has been a big success to date. Critics though are not buying it, as the belief is that the team

Jerry Seinfeld and Bill Gates try again
I love you Seinfeld, but these commercials suck.

Seattle man who helped launch Microsoft left $65M for gay rights
Ric Weiland, who helped his friends Bill Gates and Paul Allen launch Microsoft, was a quiet philanthropist. But his final gift has provided one of the most powerful financial boosts ever to the gay-rights movement. Weiland has left $65 million to the Pride Foundation in Seattle and 10 nonprofit organizations, believed to be the largest estate gift ever given to the gay and lesbian community in the U.S. His generosity didn't stop there.

Insiders Hate Seinfeld's Microsoft Ad, But That Doesn't Matter
Microsoft spent $10 million lure Jerry Seinfeld away from his Macintosh-using television character to star in an advertisement with the company's most well-known face, Bill Gates. The ad showed the pair squishing shoes together and walking in a parking lot. It did not mention Windows Vista, the software giant's very expensive fuck up to get the world's business and consumers to keep dumping money into their pockets. The point of the ad was to reverse the tide of negative feelings toward Micro





© Copyright Celebrifi 2009